We are Subjective.

And we create innovative VR and AR products for Industry 4.0

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About us

We bring VR and AR to the industry.

Our team, based in Berlin, is passionate about creating high-quality software that combines VR, AR and AI to raise the efficiency of Industry 4.0 and create a new paradigm for human-machine interfaces.

Alex Emexezidis

Co-founder + Developer

Alex is a Computer Scientist with a background in web and mobile software. He specializes in VR/AR development and gamification design.

You can find him on Twitter, LinkedIn and Email.

Evangelos Eftaxopoulos

Co-founder + Developer

Evangelos is a Computer Scientist with a Master's Degree in Computer Graphics. His working experience includes full-stack web development, European-funded research projects, VR/AR software and game development.

You can find him on Twitter, LinkedIn and Email

Our work

Here are some of our past projects.

Disco Destruction

Disco Destruction is a casual, Virtual Reality game, where players have to carefully manage their music records according to their customers’ mood. The game went through a complete Early Access development circle, with more than 40.000 downloads in total. Find it on Oculus Store and Steam.

Experimenta Explorer (K5 Factory)

Our team provided Unity and AR development services to Munich-based K5 Factory, for the development of a gamified, AR experience for Experimenta, Germany's largest science center in Heilbronn. More details at the Experimenta Project page of K5 Factory.

Industry projects

We have developed various prototypes and internal projects for industry clients and have supported them with specialized development. Examples include an automotive industry-leader Interactive Showcase project used in Paris Motorshow, an AR-based Car Damage Estimator and a platform for connected Augmented Reality Museum Tours.

Our vision

We are currently working on an innovative AR+AI Industry 4.0 platform.

Our solution combines AR, AI and gamification design to bring an efficiency leap to industries that use automations. We will soon share more details about our product.

Contact Us

For more details about our product, get in touch with us.

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